Social Bookmarking. What is it? and Why should you use it?
Real quick one this, but thought I would share a little about social bookmarking which I personally use and always recommend to clients as part of their social media strategy. All it does, is simply allow you to save your bookmarks online, tag them with relevant keywords and share them with others (hence the “social” part).
My favourites are hardly unique:
• Digg – a social bookmarking site designed specifically for news items. Users can vote on different links (“digging”) and the most “dugg” stories will appear on the site’s home page. e.g. Take a look at Net Natives’ Digg Page.
Delicious and Digg are just 2 of hundreds of social bookmarking sites including Technorati, Reddit, Stumbleupon and Ma.gnolia to name but a few. We’d recommend playing around with different sites as each has a different slant.
Why should you use social bookmarking?
1. It allows you to view your favourite sites from anywhere in the world, as your bookmarks are on a website and not stored on your computer’s hardware
2. They are fantastic for search engine optimisation. Google’s search algorythm takes into account what websites your site is listed on and how popular those sites are. As websites like Digg and Delicious are very popular, having your business site bookmarked on these sites should improve your Google ranking
3. They are excellent for promotion. Add your facebook page, twitter page, Blog, MySpace page and any other online presence you have to these site as they have millions of users and are an easy and free method to increase your online exposure
4. To improve internal business communication. As bookmarks are saved online it allows potentially hundreds of employees within a business to view them simultaneously saving time, money and encouraging interaction
You’ll see at the bottom of this blog post there is a social bookmarking tool bar allowing you to add this very blog to a variety of different sites. It’s easy to add this to your own blog and is available from GetSocial.
Told you this was a quick one. But hopefully useful. I am always up for hearing about any good social bookmarking suggestions or possible uses, so please get in touch.