Twitter announce brand pages!

Twitter announce brand pages!

So finally Twitter have announced that they are going to be doing something a bit different for brands… they have just announced the upcoming launch of “Brand Pages”, following in the footsteps of Google+ who recently announced theirs.

In this video you can see a couple of clips of the new brand pages, and also see some of the other changes to the user experience.

Brands basically get a big header image, and the ability to promote a tweet to the top, acting sort of like a welcome message and enabling them to control the first thing their users see.

But the question on everyone’s lips is “Will I need to set up a new profile, or does Twitter let us convert the current one?”. There was a lot of disgruntled users having to start afresh when Facebook introduced pages and wanted businesses moving away from groups, for example.

Brand pages will be beta tested on a few big brands first so you can expect to start seeing them fairly soon.

Kailan is Head of Marketing at Net Natives, overseeing our marketing strategy and ensuring Net Natives is known across its core markets.


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