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Google Analytics Training

If you want to make sure that you are making informed decisions in real time from the huge amount of data that website visitors will provide, then this is the training for you.

WHAT WE DO…

Give your marketing teams the knowledge to understand and use Google Analytics on a daily basis and help them to make more informed decisions.

HOW IT HELPS…

Data doesn’t lie. Our one-day training session will help focus your team on the key data they should be monitoring, where to find it and how to interpret the data to make informed decisions.
All sessions are tailored to your organisation’s core objectives.

 Standard Analytics –
Designed for the beginner to intermediate user and includes an introduction to web analytics, the Google Analytics interface and key reports.

KEY FEATURES

– Introduction to web analytics
– Key metrics based on organisational goals
– Tagging
– Dashboard setup
– Reporting – standard and custom
– Interpreting data
– Introduction to advanced features (events, goals)

OPTIONS

– Standard Training
– Bespoke Sessions also available

Advanced Analytics 
Designed for the more experienced marketer and includes more complex analytics functions, including goal & event tracking and attribution.

ADDITIONAL FEATURES TO
        STANDARD ANALYTICS

– Profile Setup
– Event tracking
– Advanced Filters
– Integration tools
– Attribution
– Social Integration
– 3rd party integrations
– Funnels
– Advanced Segments
– Site speed analysis

OPTIONS

– Advanced Training
– Bespoke Sessions also available

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Got a marketing challenge? Contact us to see how we’ll meet it.

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