Hertfordshire County Council: 63% Increase in Foster Carer Enquiries
“Net Natives created a fantastic Facebook App for us which clearly defines our mission. Thanks Natives!”
Hertfordshire County Council needed to strip back their spend on recruiting carers and reach out to their local community. Using Big Top, we created an editable Facebook App dedicated to Hertfordshire’s interested foster carers and appended it to the Council’s official Facebook page. “Like” buttons spread the word between potential carers and their connections, while “Enquire” buttons convert members of the public into concrete enquiries – a short pop-up form collects that all-important contact data for follow-up emails.
Result… a 63% increase in enquiries in the first month of the live App, rising to 73% during the second month. The App also doubled the number of scheduled visits to suitable applicants from the same time the year before. Have a look: facebook.com/hertfordshirefostering