St Christopher’s Fellowship: Reducing The Cost To Recruit Foster Carers By 75%
“…we’ve massively increased the reach of people who are interested in fostering, reduced our cost per enquiry by 75% and cut our enquiry-to-conversion ratio by a half…”
Fortune favours the brave and rewards the pioneers. With an open mind and commitment to online and social marketing, St Christopher’s Fellowship has broken down barriers and reaped the benefits of being one of the first fostering agencies to take these mediums seriously as a source for recruitment of foster carers.
By embracing social media and online marketing, we are…
• Massively increasing the number of enquiries
• Reaching a much wider audience of potential carers
• Cutting the cost per enquiry by 75%
• Reducing the enquiry-to-progression ration by 50%
And it was oh so simple… after working to develop a strategy for engagement, reach and conversion, we provided the tools through our Big Top social marketing and then developed, managed and optimised a series of Facebook and Google campaigns that are constantly improved and reported on to deliver the best results and return on investment.
And this is just the start….