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Wandsworth Council: Recruiting Foster Carers through Facebook and Google

Wandsworth Council: Recruiting Foster Carers through Facebook and Google

“Net Natives really understand our requirements”

As the cost of recruiting foster carers started to seriously damage Wandsworth Council’s budget, they got in touch to find out if online advertising could help them convert preliminary enquiries into applications for as little spend as possible.

Result…Our Social and online marketing accounts for 20% of the budget for recruitment but accounts for 40% of the enquiries.

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