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Data Protection with Big Top: What we do now and what’s coming up

Data Protection with Big Top: What we do now and what’s coming up

There is going to be a major overall of EU protection laws in the next 12 to 24 months. At Net Natives we take data protection very seriously. Below are the 3 main points that you should be aware of, what we do currently to address them and what we will be doing in the future to ensure we are at the forefront of data protection for our clients.

1. The signup process must be clear and simple. How you will use lead data needs to be clearly outlined:

What we do now:

  • Multiple form field selector to ensure our clients use the most appropriate field for data entry including, name, email address, phone number, postcode, date of birth, Country of origin and many more –see screenshot below:
  • Clear and simple title and field labelling to make sure the perspective lead is aware of the purpose of the form
  • We currently provide clients with a preformatted privacy policy that can be customised or alternatively you link to your own privacy policy. All our forms can clearly link to your policy so it’s not just tucked away at the bottom of the page. (screenshot)

What extra we will do:

Optional tool tips for form labels – to clearly explain what each piece of data is used for. You can select our default answers or enter your own explanations of data use – see screenshot below:

Tool Tip

2. There needs to be clear consent given by the person submitting their data:

What we do now:

  • All our forms have the ability to add a required tick box for consent that links to your privacy policy. This way when someone submits their details you know they have given their explicit consent to be contacted – see screenshot below:

T&C tickbox

What extra we will do:

We will make it mandatory that every form must either have a required tick box clearly visible or a pop up requesting the person “accept” or “decline” the terms of submission. These terms can be amended by you the client and can explicitly mention how the data will be used. – see screenshot below:

Privacy policy

3. The right to be forgotten must be enforced:

What we do now:

All those that submit their data can email mydata@bigtopapp.com and we will permanently remove any data in our system associated with their email address.

What extra we will do:

We will create a landing destination that visitors can click through to from the app where they will be able to enter their email address and their data will automatically be removed from our mailing list. The number of deletion requests will be shown in Big Top for a given period so you know how many people have requested to be forgotten.

We plan to have all these additional data protection features implemented in the system by March 2015. All features will be optional until any changes to data protection laws have been finalised and put into legislation.  If you would like to find out more about our stance on changes to data protection legislation please get in touch.