Local Government Rank Updates for August
Wigan Council have reclaimed their social media performance crown following the latest update to Local Government Rank, the social media benchmarking tool for local government organisations. It’s the 4th time that Wigan have been top since the rankings were launched in February and also maintains their record of appearing in the top ten since the rankings went live.
Can’t wait to see where your council came? Click here to login to LocGovRank.com or read on to see how other councils faired and what content was most engaging local residents on social media in August.
Oldham (top in July) swapped places with Wigan in August, dropping only to second place but other councils made much bigger changes, both good and bad, to their engagement with local communities on Twitter and Facebook.
In the battle of the Cheshires, Cheshire East dropped 32 places from 4th, whilst Cheshire West & Chester Council jumped 28 places to sixth for August. Other big improvements came from Bournemouth Borough Council who moved in to the top ten from 54 in July, along with Oxford City Council who moved up from 36.
In terms of content there was real variety in how councils engaged the UK population in August, Durham County Council came out top with nearly 5,000 social engagements (likes/shares/comments) with this Facebook post about new floral displays across the county.
On Twitter, Nottingham had a great response to their expanded tram network.
And Cheshire West residents got behind the council’s campaign to reunite a missing Terrier with their owner.
Find out how this content benefits your council’s social media presence, and see where you rank at LocGovRank.com