EduRank Update: where did you rank for November?
This month we unveiled the new and improved version of EduRank, which now boasts a ton of new features for measuring the digital performance of colleges and universities across the UK. November’s results are now in, and for the first time, rankings include data from YouTube, Instagram, Google+ and LinkedIn. So who came out on top this month?
Taking first place in the HE sector is the University of West Scotland, whose posting activity and engagements per follower boosted their performance rank and pushed them to the top of the table. They also achieved the top scores for their YouTube, Instagram and Facebook activity in November. Their top performing Facebook posts included this heart-warming story about a guide dog receiving an honorary Master’s degree and a competition to win a UWS hoodie. Shareable content and competitions are great ways to increase social engagement: UWE’s competition has had 370 ‘entries’ (likes) and the dog story has been shared 67 times.
UWS also had a great month on Instagram, receiving an average of 4.5 likes or comments per follower (compared with the sector average of only 0.9).
November’s biggest mover is The College of Estate Management, who have climbed a whopping 100 places up to fourth place. They scooped the top spot for Twitter and LinkedIn activity; possibly due to their exciting announcement that they have been granted official university status.
Maynooth University jumped up 28 places, positioning themselves into November’s top ten.
The top Facebook post in the university sector came from LSE; however this post was a tribute to a graduate of theirs who tragically lost their life during the Paris Attacks and received a large volume of likes and shares, as Facebook users expressed their sympathies and solidarity.
The second most popular Facebook post from the HE sector was from University of Oxford who wished their fans a Happy Diwali. This demonstrates how both an eye-catching image and a simple, topical message can result in a successful, engaging post.
Over on the FE table, the City of Glasgow College hangs on to the top spot for a second month, with each of their social channels (except for Facebook) placed in the top 20 for individual platform rankings. Of these, their strongest platforms this month were YouTube and LinkedIn:
Milton Keynes College and Writtle College are the biggest movers in FE this month, climbing 43 and 45 places respectively to both secure a spot in the EduRank top five.
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