Natives head to the SIEM Conference 2015
We sent two of our ‘natives’ to the SIEM (Services for International Education Marketing) conference in Edinburgh last week. Alex Watson (Head of Accounts) and Chelsea Jones (HE Client Partner) trekked up from Net Natives HQ in Brighton for two intense days of networking, workshops, seminars and of course the opportunity to talk about our free marketing and lead generation platform, Big Top.
Ok, what is the SIEM Conference and why did we want to go? The conference, run by the British Council, gave us valuable insight into how education professionals operate; so essentially what makes these guys tick. The conference was conveniently broken down into four key strands, which allowed everyone (including us) to lean towards the sessions which were most suitable:
- Boarding schools and independent colleges
- Further Edducation colleges
- High Education institutions
- English language providers
Talks on engagement, student mobility and of course the focus on international enrollment were all very beneficial. However, the importance of keeping up to date with trends, student behaviours and making the most of your data to implement into an international strategy were the key takeaways from the conference.
Net Natives were one of six exhibitors at the event; we set up base at stand 8 with our pop up banners, laptops and plasma screen television to talk about our Big Top platform. As you all probably know Big Top is free if you are a representative of a government organisation with charitable status. However, despite the convenient ‘it’s free’ plug, it was brilliant to be able discuss the functionalities of the platform with potential users face to face. Delegates were really interested to hear about: the customisation of landing pages and forms, the competition builder and integration with 400+ other platforms.
Don’t worry if you couldn’t make it to the conference, and if you’re a representative of a government organisation with charitable status you can still register for your free Big Top license below.