EduRank Update: where did you rank for December?
Social media saw a decline during December, with less content being published across all social platforms. This was most likely down to Christmas, where colleges and universities usually close during the festive period. Content was down 30% for all HE institutions and down 28% for all FE colleges. We would expect to see numbers increase again in January, when posting is more consistent across the whole month.
Topping the chart for the HE sector is Robert Gordon University. Their top post was the announcement that the university would revoke the Donald Trump’s honorary degree after his controversial statements. Over 17,000 people interacted with this time sensitive post on Facebook. The post also performed well on Twitter achieving 24.3 engagements per tweet.
However, their top post on LinkedIn was promoting an achievement from one of the University’s students. This perhaps indicates that people react less to newsworthy topics on LinkedIn, and lean more towards business development and achievement.
The University of the West of Scotland, who topped the rankings last month, has dropped down to number two. London School of Economics and Political Science, Oxford University, Cambridge University and the University of Manchester have all held their places in the top 10. December’s biggest mover goes to the University of Central Lancashire who jumped an impressive 100 places.
Over to the FE table and it’s Easton and Otley College which claims the top spot; moving up 24 places in December. Their ‘Christmas Giveaway’ competition performed exceptionally well on both Facebook and Twitter.
On Twitter, the tub of Quality Streets was the most popular prize, attracting over 446 retweets. This reinforces last month’s observation that competitions work well for increasing social engagement.
Carlisle College made the largest jump into the top ten, climbing and impressive 327 places to seventh. South Staffordshire College, Berkshire College and Middleborough College all held onto their places in the top 10.