Tracking Campaigns for Local Authorities
Our Google Analytics expert, Lucian Glenny, was back to host another webinar; targeted to our Local Authority clients. Lucian discussed the importance of first-click to last-click tracking, which is ideal for seeing how different people react to your various online campaigns.
We’ve converted the webinar into a handy whitepaper, which covers:
- How analytics software can help measure your campaigns
- What first-party data is and why it’s so important
- How to convert any offline marketing to online marketing