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Tracking Campaigns for Local Authorities

Tracking Campaigns for Local Authorities

Our Google Analytics expert, Lucian Glenny, was back to host another webinar; targeted to our Local Authority clients. Lucian discussed the importance of  first-click to last-click tracking, which is ideal for seeing how different people react to your various online campaigns.

We’ve converted the webinar into a handy whitepaper, which covers: 

  • How analytics software can help measure your campaigns
  • What first-party data is and why it’s so important
  • How to convert any offline marketing to online marketing