EduRank Update: Where did you rank for March?
We’ve enjoyed watching lots of institutions develop their social media strategy over the past month. Like February, many of March’s big success stories came from Instagram; which backs up the theory that Instagram tends to attract a younger audience. Here’s an overview of this month’s top performers. However, if you would prefer a more detailed look at March’s digital success stories, then check out the EduRank blog.
Oxford University fought off the competition and held on to their position at number one for the second consecutive month. However, it was the University of Chester who made the headlines. They jumped an impressive 22 places and entered the top ten for the first time; this was partly down to their Instagram campaign, where the University directly tagged users who submitted images within the post. Shai Vure, Digital Marketing Manager at the University of Chester said: “We share a lot of student generated content on our Instagram account. We probably have more content on our Instagram account than many other universities in the sector.” Shair Vure said that the below image was one of their most popular posts.
Top Tip: Improve engagement by showing what student life is like with user generated content.
The College EduRank for March saw Easton and Otley College returning to the top spot, climbing an impressive 23 places, the last time the College topped the charts was in December last year. Their top Twitter post (which was also the top performing post for the sector) was part of their EOC Easter Giveaway campaign. People had the opportunity to win a selection of prizes, by just engaging with the post; prizes ranged from Easter eggs to iTunes vouchers.
Top Tip: If a campaign has worked well in the past, look at ways it can be updated and run again. Easton and Oatley College ran a similar campaign in December (an EOC Christmas giveaway), which was the last time they topped the EduRank charts.
The University of London finished in first place for their International University profile. This is the third consecutive month, that the University secured the top spot.
The biggest mover to enter the top ten for March was the University of Portsmouth, who climbed 62 places to enter at number seven. This was partly down to the University’s activity on Twitter, for their coverage on the Festival of Cultures, securing a commendable score of 87 out of 100.
Top Tip: Use appropriate hashtags to group content together, which makes it easier to find on Twitter.
For the third consecutive month, since the re-launch in January, Harvard Business School has topped the EduRank Business Schools charts.
One of the biggest movers in the rank was Warwick Business School, who climbed a staggering 33 places to enter the top ten at number nine. The promotion of Warwick Business School’s MBA degrees was their top post achieving over 570 engagements. Here the University has shared a case study (via a video) of how a full time MBA student secured a Client Director position at Nielsen.
Top Tip: Videos are a great way to showcase case studies and provide inspiration to prospective students.
Rugby School climbed two places up the ladder to secure first place on the Independent School Rank. This was achieved through their Google+ activity, where they secured a score of 71, an improvement from 46 for the previous month. Manchester High School For Girls was another big mover in March, jumping 28 places to finish fourth for the month. Their Twitter and Facebook posts on Christabel Pankhurst were the most popular across the whole Independent School sector. This was timed to coincide with International Women’s Day on the 8th March.
Top Tip: Be reactive with time sensitive news events to boost engagement and interaction.