Introducing GovRank – the new digital performance tool for the UK’s Local Government associations

Introducing GovRank – the new digital performance tool for the UK’s Local Government associations


We’ve re-launched Local Gov Rank, changing it to the new and improved GovRank. Make sure you head over and sign up! Local Gov Rank is used by a number of our clients as a key indicator of  social media activity and digital presence in their monthly reports.

The rank measures the success of digital activity, which enables senior management and communication teams, within Local Government organisations, to identify successful digital activity and highlight areas for improvement.

Unlike before, the rank is now split into two different sections:

  • Performance Score: This includes metrics such as engagements per follower, video views and total engagements
  • Brand Score: This includes metrics such as number of followers and number of searches in Google for a specific Council

These two sections highlight which councils are performing well online across a variety of carefully applied metrics, and not just those who happen to have a large social media following on Twitter and Facebook. The platform and metrics, used to benchmark your organisation against your competitors, are:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Google+
  • LinkedIn
  • Search
  • Website data
  • Social Buzz

The score, to determine the ranking positions, is split 80% from performance and 20% from brand.

How is the Local Government sector currently using social media?

Currently, Twitter is the most popular social media channel for Local Government organisations, with only four councils not having an account. LinkedIn taking second place with an impressive 94% of councils having an account. Facebook and YouTube are not far behind, with around 85% of councils having a registered account. Surprisingly, only 27% of councils have an active Instagram account.

Manchester City Council, who are top of Gov Rank achieved an impressive 208 likes with one of their Instagram posts. This was achieved through publishing a stylish image and making use of appropriate hashtags. Councils should be utilising all social media platforms to ensure they are generating as much engagement as possible. Manchester City Council are proof that using all social media channels brings success. Please get in touch if you’re thinking of launching your first Instagram campaign.


By registering for GovRank you can log on at anytime to view and compare your social media and digital activity against your competitors. Sign up to GovRank today.

The current top ten on GovRank are as follows:

  • Manchester City Council
  • Wigan Council
  • Leicester City Council
  • Gedling Borough Council
  • Birmingham City Council
  • Sheffield City Council
  • Nottingham City Council
  • Glasgow City Council
  • Reigate Banstead Council
  • Durham County Council