EduRank August Update – which institutions engaged social media audiences with Olympics themed content?
This August provided an opportunity for some institutions to create content around the Olympic Games and generate high levels of engagement on their social channels. Others used those channels to celebrate exam results and student graduation. Are you one of the 234 institutions now using EduRank to benchmark your social and digital performance against your competitors? Each month, EduRank analyses the web activity of 983 institutions (domestic and international), colleges, business schools and independent schools.
Loughborough University climbed eight places to take first place in the HE EduRank. Throughout August, the university – known for its sports courses and facilities – produced social content around Rio 2016, receiving over 3,000 engagements per post on their top five Facebook posts. Their most popular post, showing where Loughborough University would sit in the medal table should they compete in the games as their own country, had over 5,700 engagements.
Top Tip: Take the opportunity to create engaging content around high profile events or holidays, especially when they are relevant to you as an institution.
For a second consecutive month, West Suffolk College hold on to the top spot in the College EduRank, whilst Cardiff Sixth Form College race up the ranks by 377 places to third place. This impressive improvement was achieved by increased and consistent activity on Twitter, which in turn resulted in increased engagements. Their most popular tweet celebrates the success of a star student who received three A*s in her A-Levels.
— CSFC (@CSFCOfficial) August 18, 2016
Top Tip: Share your institution’s success stories to drive audience engagement and inspire others.
Whilst the University of London International Profile remains first for the eighth consecutive month, University College London Institute of Education has climbed 75 places in to the International EduRank Top Ten. Climbing to eighth place, most significant was their vastly improved EduRank Facebook score – moving from 10 in July to 90 in August. Their most successful Facebook post shares a link to the graduation ceremony photo gallery, and congratulates their new graduates.
Top Tip: Sharing resources that your students will be keen to see (such as photo galleries) on your social channels is useful to your audience, and likely to generate high levels of engagement.
Harvard Business School reclaimed the top spot of the Business School EduRank for the first time since May this year. Meanwhile, Aberdeen Business School climbed 43 places to ninth place, with an improved EduRank Facebook score rising from 35 in July to 100 in August. Their top Facebook post was promoting their upcoming online Q&A for prospective students.
North London Collegiate School secured the top spot for the first time, after climbing up three places to take the lead . The biggest climber in the Independent Schools EduRank was Durham High School for Girls, who moved up 47 places from 54th to 4th, with vastly improved scores on both Facebook and Google+. Similar to Loughborough University, Durham High School for Girls saw Facebook success with Olympic Games themed content, celebrating the bronze medal success of one of their students.