Meet the Natives: Alex Causton-Ronaldson, Account Director
Welcome to another one of our ‘Meet the Natives’ blog posts. This time, we thought we’d introduce you to our newest Native, Alex Causton-Ronaldson. Alex has joined our Higher Education team as an Account Director.
We caught up with Alex during his first week at Net Natives HQ to find out a little bit more about him and to learn what he will be doing to help our clients.
So Alex, you’ve just joined us here at Net Natives. How are you finding it so far?
Having just moved down to Brighton from the bright lights of London town, I’m still getting used to not being stuck on the tube – with my face in someone’s armpit every morning, but somehow, I’m surviving!
I’m really excited to have joined Net Natives. The company is at a very exciting point and I’m stoked to have come on board as the Higher Education team develops. Everyone here is passionate about what they do, which I can definitely identify with.
Where did you come from?
I’ve been working in Higher Education for nearly 10 years now (oh god, when did I get this old?). My first taste of HE student recruitment and marketing was as a student ambassador at the University for the Creative Arts.
I went on to be elected SU President at UCA, spending time on the National Executive Council for NUS and also the University’s Board of Governors. I then made my first steps into a full-time role as a Marketing Officer at the University. In my role, I was responsible for student recruitment campaigns and events, which included open days, UCAS fairs and digital marketing campaigns.
I’ve worked as Head of Marketing and Communications at the London School of Business and Management. During that time I was responsible for managing all marketing campaigns and events, including the implementation of a new brand and CRM system.
My most recent role was as a Marketing Account Director for a specialist branded education consultancy, who market education programmes for clients such as Microsoft, the Premier League, Drinkaware and Boots.
And what will you be doing here at Net Natives?
As an Account Director, my role at Net Natives involves working across a range of our Higher Education accounts to support and advise our clients on all areas of their marketing strategies. From above the line media, to analytics and insights, through to digital marketing – I’m your man.
What made you decide on a career in the education sector?
My degree is actually in Fashion Marketing, so this was a slight change from my original life plan (according to 15-year-old Alex, I should be the European PR Director for Chanel by now…).
It was during my time as a Student Ambassador that I really started to see how much Higher Education could change someone’s life. Rather than marketing a t-shirt to someone, I was helping them to navigate some of the biggest decisions of their lives. I will never forget a fresher coming up to me when I was in my third year and telling me that I was the reason they were here. I had spoken to them at an Open Day and they were so excited to be here because of the advice that I’d given them.
Can you tell us something embarrassing about yourself and don’t hold back?
I’m quite clumsy, and we’re not just talking a few trips here and there. I’m a champion glass knocker-over, to the point where I usually leave a stash of kitchen roll in my desk drawer, because there’s on average 2-3 spillages a week. So, if you’re in a meeting with me, keep all liquids away from me (no, seriously, do). Beyond that, my brain often thinks I can walk through tables, which usually results in constantly bruised shins (and a bright red face in the middle of the office).
What do you get up to outside of work?
Having only just moved down to Brighton, I’m still getting used to life by the seaside, so I’m enjoying exploring this awesome city and all it has to offer. Apart from that, I’ll be playing a bit of rugby with a local team, as well as continuing to volunteer for the Terrence Higgins Trust, the UK’s largest HIV and sexual health charity.
Interested in becoming a Native after reading this? Then why not have a peek at our job opportunities.