Meet the Natives: Beccy Lyons, Account Director
With a tonne of agency and education experience, we are delighted to welcome a new Senior Native to the team. Beccy Lyons has joined our Key Accounts team as an Account Director.
It’s only her second week at Net Natives so we thought it would be great to get to know her a bit better and find out a bit more about what she is most looking forward to about being a Native.
Hi Beccy, how are you finding Net Natives so far?
Brilliant, I really love the team already and I am hugely inspired by the work we do here. I feel like I can add lots of value everywhere I look which is a really nice feeling.
What stands out to you why Net Natives is a special place?
Apart from a community of really good, fun people I think it is that everyone has a voice; people are listened to and ideas are valued no matter who they come from. It is a really agile business and I love how we are so willing to admit when things aren’t working and take action to instigate change…quickly. In my experience that is unique.
Tell us a bit about your background and what brought you to Net Natives?
I have worked in HE for the best part of 15 years, generally in senior roles for other agencies in London and the West Midlands. I have been aware of Natives for years because they kept winning business away from the agencies I worked for! So, for me, Net Natives were always a bit of an enigma, and alongside my colleagues in other posts, we had many conversations hypothesising on what your secret was….
I met Steve (Net Natives’ CEO) at CASE in Brussels and I just thought he was brilliant. I loved how human he was and how he lacked all the stuffy, corporate crap that usually accompanies leaders in the agency world. Emotionally, I was really drained and restricted by that environment.
When my family and I moved to Brighton it seemed like a no-brainer to pick up the phone, and honestly, the minute I walked in here I felt like I belonged. I felt a connection with the business’s values and all the people I met during my initial three-hour interview!
What are you looking forward to achieving at Net Natives over the next couple of years?
Oh my God I don’t even know where to start with that, everywhere I look I see challenges that inspire me and fire me up. Watch this space is all I can say really.
Tell us something that no one would guess about yourself…
I am a history geek. I love Tudor history particularly, and I am not even slightly ashamed of it.
What do you get up to outside of work?
Aside from looking after my family, two little girls and a puppy, I spend lots of time with my friends drinking too much and putting the world to rights. I read a lot, and I write. I don’t work Fridays because I am part of a local writing group. It’s a bit of a cliche but I love stories, I love words and my dream is to one day have some of my work published.
Who are your heroes in marketing, advertising or education?
So I think marketing is all about telling beautiful stories and in that respect my heroes are all wise and insightful storytellers, Frank McCourt, Decca Mitford, Carrie Fisher, Ruby Wax, Oscar Wilde, Fay Weldon…..to name but a few.
In advertising, again cliche, but Mr Jobs, Seth Godin, Simon Sinek – I love his ideas around how brands should re-think how they communicate with their prospects.
In Education, it’s a toughie. I can’t nail it down to one person, but I am a huge fan of the widening participation movement. All the work that has been done in the last decade or so to make education more accessible for everyone really inspires me. A sector that was once elitist and separatist is now providing opportunities to change lives all across the world, and I think that is truly wonderful.
If you could describe yourself in three words, what would those words be?
My Facebook bio says “Fruitless Writer, Relentless Eater, Poor Driver”…I think that is fairly accurate.