University of Suffolk – Capturing audience data to better understand the barriers to Higher Education
With the right data, University of Suffolk could understand what was holding people back from considering university and create strategic personalised marketing campaigns to recruit more students from diverse backgrounds.
University of Suffolk, like every Higher Education Institution, needed to widen participation at their university and increase the number of new students from diverse backgrounds.
To do this, they needed to understand why, historically in Suffolk, participation rates in higher education have been well below the national average. What was stopping potential students considering education at Suffolk?
Net Natives used their unique audience reach to deliver hyper-targeted, tailored campaigns to inspire prospective students from disadvantaged backgrounds to opt-in and find out more.
Underpinning the campaign was the use of two-part form technology (provided by Akero) to gather real-time market research at the point of enquiry. The research focused on any potential concerns that the prospective student may have had. This information was then used to improve the messaging in the campaigns and to personalise the journey for the student, sending them support and advice.
As well as new prospective students tracked through to enrolment, the long-term value of this innovative market research and consumer knowledge has meant University of Suffolk can better understand their WP audience and implement in future campaigns.
If you’d like to learn more about how our experts can work with you to create strategic personalised marketing campaigns backed up by real data, get in touch.