Using a data-driven approach to revamp creative to cut-through, engage and convert
With challenging international student recruitment targets, one University used a data-driven approach to revamp their creative to cut-through, engage and convert.
Not all creative resonates. With the right advertising architecture, a successful campaign is not measured in clicks and impressions, but by tracking and responding to the outcomes that matter.
Using data and insight, Net Natives informed the University of the most suitable territories to recruit international students for their target courses, before launching a targeted agile advertising campaign to the right audience in those markets.
Net Natives knew they were targeting the right audience, and because they had set up the right advertising architecture, using Akero, they could tell what was working, and what wasn’t. Net Natives understood the campaign was performing from a clicks and impressions standpoint, and the target audience was responding but, they weren’t converting.
All of the creative, both the University’s own creative and Net Natives’, was then split tested, and the campaign refined based on outcomes, not clicks.
After the new creative was rolled out across the campaign, the University experienced 137.25% increase in relevant students enquiries.
If you’d like to learn more about how Net Natives can help you track and respond to the outcomes that matter to your university, get in touch.