Secrets to a successful university Open Day

Secrets to a successful university Open Day


Open Days are the perfect opportunity to create an emotive connection between your prospective students and your institution. They provide an opportunity for you to link all your digital and out-of-home campaigns with a real physical experience, enabling parents and applicants to start building their own connections with your institution.

Net Natives’ Director of Education, Murray Simpson, Senior Advertising Strategist, Rosie Neill and Akero’s Client Services Manager, Alex Calder hosted a webinar, where they revealed their secrets and all the latest innovations for creating a winning Open Day campaign. You can watch the recording here.

Click here to watch the recording

By listening to the recording, you will:

–  Understand the role of Open Days in the student recruitment cycle by looking at the statistics around the ways students engage with them

– Be inspired by innovations outside of the sector that can be applied to your Open Day campaigns

– Hear from our Senior Advertising Strategist about new ad developments and examples of successful Open Day campaigns

– Learn how technology can be used to engage and nurture students throughout the Open Day process and beyond