STATESIDE Case Study: Jamestown Community College; Niche Programs Promotion
How agile advertising and advanced campaign tracking exceeded expectations for a SUNY institution, by driving qualified inquiries for two niche priority programs.
Jamestown Community College (JCC) saw an increase in qualified inquiries from within New York State for two extremely niche programs, Addiction Counseling and Health Information Technology.
Using an agile approach, Net Natives built bespoke campaigns for each program on both Facebook and Google Search, driving traffic to JCC’s website. A pixel was implemented on relevant “Thank You” pages to track every time a prospect completed an inquiry form. For each campaign, we split-test different Facebook ad types such as newsfeed link posts and carousel ads. By implementing this alongside various targeting options, we were able to apportion budget to the best performing elements for driving conversions.
Eventually, we recommended that all budget was moved to Facebook as this was the platform that saw the highest volume of inquiries. In doing so, we reformed the strategy to include Facebook lead generation ads and included a targeting set based on exclusive audience profile data accessed from our partnership with Facebook.
“Net Natives is amazing and the attention that your team has given JCC goes above and beyond what I have received from any other agency. I have worked with a number of advertising vendors over the years in both digital and traditional media, and your team is exceedingly attentive and knowledgeable about maintaining, monitoring and getting a campaign to run at its top ability. Thank you!”
– Jody Perrin, Director of Marketing and Branding