To attract and engage students, universities and colleges must focus on broader youth marketing trends. By taking inspiration from the most successful consumer youth brands, institutions will be able to ensure that they understand the motivations, habits, lives and behaviours of this audience. Ultimately, by embracing these perspectives, institutions will be able to optimise online student marketing strategies through innovative and groundbreaking campaigns, increasing conversions as a result.

150 Marketing Directors, Marketing Managers and Heads of Marketing joined Net Natives and a stellar line up of speakers in London on Thursday 19th July for ASDIE18, to hear the latest in, and future of, youth marketing trends as well as how and why they should be applied to education marketing activity.


Dave Musson

Net Natives

Daniel Rowles
Target Internet
John Doyle


Sam Bevan


Stephen Power


Emma Leech

Loughborough University

Murray Simpson

Net Natives

Charlie Penrose

Net Natives

Alistair Shrimpton


who should attend?

This event has been created for Marketing Managers, Heads of Marketing and Marketing Directors in the education sector.

North Lindsey College

“Great event today, congrats to the team and thanks. Loads to take-away from it and implement.”

University of Manchester

“Congrats on the event… it was on point, well run, practical and useful (the holy grail of conference content!) “

Loughborough University

The event was well organised. The content pitched just right. I also really appreciated that it was a genuine conference discussing issues and ideas - not a sales pitch.

Exeter College

Fantastic and engaging presentations and speakers, loved Murray's presentation, found it really inspiring and ran out of space to write my ideas!

Memorial University

“I found the sessions very informative as they really showcased a wide range of innovative practices in the field…”


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