We’re extremely pleased to announce that our work with Study in Sweden has been recognised in the Public Sector category at this year’s DADI Awards.
The DADIs (The Drum Awards: Digital Industries) recognise excellence in the world of digital, from apps to social media, and celebrate the very best work in the field. This year, the DADIs are more relevant than ever, due to the effect of Covid-19 moving campaigns and business increasingly online,and the finalists have been highlighted for their achievements in these challenging circumstances.
So, why were we nominated?
Without a brand refresh for over 10 years, Study in Sweden wanted to move in a bold new direction. The creative team at Natives set to work making this campaign a success through progressive thinking and branding, to match the brief from Study in Sweden.
In particular, the project was shortlisted for its messaging ‘The Swedish Way’, which the DADIs highlighted as a ‘bold, disruptive and provocative brand that was inclusive and welcoming’. The client brief set the bar high, with the end goal of becoming the ‘most unique and compelling brand in higher education’. From billboards to personal user-generated content showcasing the diversity and perks of Study in Sweden, the rebrand highlighted the progressive nature of Sweden as a whole. You can read more about The Swedish Way project here.
This isn’t the first award that we’ve been shortlisted for with Study in Sweden; we were also nominated for the PIEoneer,Drum Digital Advertising, DXA and UK Digital Experience awards this year, so The Swedish Way is clearly a concept that resonates.
The winners will be announced at a virtual ceremony on 13 November 2020, so watch this space for updates.
If you want to hear from our creative team on how you can propel your brand and campaigns to award-worthy heights, get in touch with our experts today.