Our experts here keep a constant eye on the future, searching for the latest opportunities for the education sector and student specialist marketers. Innovation is what enables us to bypass saturated markets and stand out as industry leaders within the education sphere.
And that’s how our Think Innovation report was born. We wanted to shift our excited, internal exchanges between colleagues, out into the world, for you to get excited too. To share what’s caught our attention, what’s on our radar, and what should be on your horizon. A collection of innovative concepts, software and companies that push our thinking and work forward (and in turn, supercharge the results we get for you). The report is dropping soon, but here’s a little taster of what you can expect.
Picasso Labs uses AI to analyse which visual elements increase engagement and drive advertising performance.
Their innovative technology leverages AI and machine learning technology to understand which visual cues, colours, objects and themes increase audience engagement.
It analyses creatives for over 100,000 visual attributes and applies industry-specific image recognition to determine which visual cues drive performance across the images and videos used within Paid and organic activity.
Scoring is displayed as per the inset image, allowing performance optimisation to be used on the creative.
Where relevant, we can use this technology to assess the impact of images for digital advertising for use at different points in the funnel and in delivering the required action (i.e. leads), feeding back the insights to inform your content strategy and future creative concepts.
The human brain processes imagery 60,000 times faster than text.
You know what they say, a picture is worth a thousand words, and now you can optimise those too. Do we need to say more?
Our experts are constantly looking for ways to push boundaries and think outside the box. If you’re feeling brave and wanting those maximised results, get in touch today.
And remember to keep an eye out for our full report; for actionable takeaways, food for thought, and impressive case studies that you won’t be able to ignore.