Time and time again ‘tracking marketing spend to enrollment’ is the number one challenge shared by marketing professionals in the education sector. So how can you optimise your marketing strategy towards the channels that are generating the most applications, maximise your marketing budget and exceed your enrolment targets?
With Akero Enrolment Attribution (EA). Akero EA attributes every application and enrollment straight back to the original advertising message and media that first got your prospective student’s attention. Meaning you can understand which channels are working for you and discover the true return on investment of your campaigns.
Akero EA seamlessly integrates into all open student CRMs (Slate, Hubspot, Salesforce, MS Dynamics and many more) with Akero advertising data, and it segments applications and enrollments into media channels to visualise full-funnel reporting on a channel-by-channel basis. Allowing you to make real-time, informed budgeting decisions that improve your advertising and enrolment performance.
And, with this data at your fingertips, you can optimise real-time advertising against the one true metric of success - cost per application and enrollment for each advertising channel and message.
The journey from seeing an advert to enrolling at an institution is complex and hidden across many unconnected systems and processes. Akero's Enrolment Attribution is the map that shows how these systems come together. It allows marketers to not only track marketing spend through to enrollment, but also to understand the impact every touchpoint is having on that vital end goal.
- Alex Calder, Product and Customer Success Director
By having full visibility of the recruitment funnel for each channel, you can identify bottlenecks within every stage, allowing you to make optimisations to increase conversion rate through the entire funnel, track campaign performance and improve ROI.
If you would like to learn more about how Akero Enrolment Attribution can help you achieve your 2022 recruitment goals, sign up to our webinar here or get in touch with one of our experts today.