The Business Issue
With the challenge of reaching a specific demographic, such as adult learners, Morley College came to Net Natives to help them fill their adult courses for the New Year. It was important to Morley College that when trying to reach such a specific demographic that no budget was wasted by marketing spend not reaching the college’s target audience of adult learners.
Net Natives worked closely with the college throughout December to design a variety of different targeted Facebook and Google adverts that contained a selection of images and New Year New Start messages that would appeal to the college’s niche target audience. Google Display and Remarketing were also used to ensure Morley College was at the forefront of prospective students’ minds over the Christmas period. Our team monitored and optimised the campaigns’ performance, streamlining the campaigns to ensure that only the most popular adverts appeared to prospective students, making the best of the college’s budget.
Due to the campaigns being optimised in real-time Morley College could be sure that every single one of the 13,500 clicks was an interested prospective student looking to start a course in January. The college saw a fantastic response from prospective students with 119 students converting to enrolments, exceeding the college’s online enrolment targets for adult learning courses for the New Year.