Ever wondered what your competitors are up to but don’t want to give them the satisfaction of being recognised? We’ve all been there.  No matter what the organization, we’re all partial to having a nosey at what our competitors are doing and how we can learn from their successes. For all of Net Natives clients, whether an Education Institution or a Local Government Organisation there is a simple way to do this and it doesn’t require resource or rocket science, that is, using Twitter lists.

So rather than following business opponents, how do you go about ‘spying’ using Twitter?

First and foremost, it’s important you have a clear understanding of the difference between public and private lists.

Twitter accounts will get a notification if you have added them to a public list which should be used for:

a)    Publicizing brands you want to interact with

b)   Developing a public list of resources your audience will find useful

Private lists however are for your eyes only and allow you to:

a)    Stay on top of competitors activities without being detected

b)   ….what more do you want?

man's back

Follow this step-by-step guide of how to use Twitter lists like the next Sherlock Holmes:

  1. Log in to your twitter account and select ‘lists’ from the dropdown menu
  2. Create a list and make sure you click the ‘private’ option
  3. Go to a Twitter Account you want to see tweets from and click the gear icon to the left of the ‘follow’ button
  4. Add to your private list

Voila! To view your lists simply go to your own Twitter account and select the ‘lists’ option.

Now you might not be Austin Powers or James Bond, but at least you have the knowledge to check out what your competitors are up to without them having a clue.

For more digital insight into competitor activity, contact Net Natives here.

Article by

Holly Rich

Media Planning Manager