Happy New Year to you all. We hope you're feeling re-charged and ready to take on 2017 with Clearing campaigns worth nothing less than an A*.

To ease you back in gently here is another sneak peek at some of the information you'll find in our National Clearing Survey report.

In an ideal world, the majority of students would like to be able to bag a place on a great course, at a top University, complete with excellent accommodation and facilities. However, in reality, it's sometimes a lot harder to have it all; especially as a Clearing student. Therefore, something usually has to give, but what factors will a Clearing student always look towards before making that all important decision?


Course promotion is a big deal...

The National Clearing Survey 2016 reveals that students predominantly favour course promotion over institution location when making their choice during Clearing.

So, while perhaps the reputation of the University plays a significant part in the decision process; if the course isn’t right the student won’t enquire or convert.

However, don’t be fooled into thinking that this condition runs totally across the Clearing segments outlined in our survey. For example, institutional location is actually more important than course considerations for the Direct Applicant profile. Download the report to understand the characteristics and motivations of Clearing students you might see at your institution before planning your recruitment campaigns.

Top tip: make sure you communicate all key messages at course level

Run course-oriented campaigns, making sure your UCAS listings are complete and compelling. Be sure to effectively include USPs of specific courses within your recruitment strategy, as well as the institution as a whole.

You can download your copy of the National Clearing Survey report here.

Article by


Matt Payne

Senior Marketing Executive