We’re thrilled to have been shortlisted alongside Coventry University in the 2021 PIEoneer Awards for Marketing Campaign of the Year for their Wroclaw Campus campaign.
Up against the decline in international branch campuses (IBCs), we created an innovative, multi-layered campaign with Coventry to promote the first ever UK university presence in Poland: the Wrocław campus. Combining our expertise in research, advertising and brand awareness, we took a flexible approach, reallocating budget as needed to ensure the campaign was a success.
The judges were impressed with the focus of the campaign, taking key themes from our research covering local employment prospects, skills gaps and career aspirations to inform our digital-first approach, backed up by OOH activity to raise awareness of the new campus amongst prospective students. The messaging of ‘study a UK degree in Poland’ drove the USP of the institution; you can find out more about the campaign here.
The winners will be announced at an online ceremony in September, and we’re keeping our fingers crossed for the win. If you would like to speak to our experts about working with us on your student recruitment campaigns, then get in touch.