Snapchat recently announced the global rollout of their advertising product, Dynamic Ads. Allowing advertisers to automatically create ads in real-time, choosing from a range of mobile-ready templates, which are then served to Snapchat’s 229 million daily active users based on their interests.

This feature leverages existing product catalogues to help scale and automate ad creation for Snapchat campaigns, using your library of assets to automatically create image ads with a webview. Similar to Facebook Dynamic Ads, you can reach users with personalised ads such as course promotions without needing to create each and every individual ad or ad set.

So why should it be on your radar?

Snapchat is a well-known friend of the student audience, with our Student Media Insight report finding that a huge 66% of students head to the app daily. Long story short, it’s an effective and important place for your brand to be.

This is a brand new and exciting feature from Snapchat, a platform notoriously used by the student audience, which will enable you to promote specific courses on a platform that holds a huge amount of your key UG audience.

- Mike Bergson, Account Planner

Dynamic Ads give you the flexibility to run different types of ads on Snapchat, rather than just focusing on heavy brand awareness, which is what this platform has always been best-known for.

Remarketing is a tactic that is not used enough on Snapchat, and it deserves more attention. Snapchat has proved that it can be a driver of traffic to a website, and bringing in Dynamic Ads so that you can remarket to students who have recently been on your course pages is a big opportunity. It adds a whole new layer to your remarketing strategies and further unlocks Snapchat’s incredible audience.

The addition of Dynamic Ads means you’ll no longer have to spend time manually creating your ads to fit Snapchat’s vertical format; all you need to do is sync your product catalogue and Snap will do the rest. It’s definitely one to look out for, and we can’t wait to see the results of some of our just launched campaigns. 

While the retargeting options are limited right now, course-specific promotion can yield fantastic results. 

When a qualified student enquiry comes through advertising in Snapchat, this lead is automatically added into your own CRM (we integrate with every major student CRM across the globe), and your campaign performance is visualised all in one place through a live dashboard. Meaning you can attribute ROI and freeing up time so that you can be more creative and strategic.

If you’re interested in building in Snapchat’s Dynamic Ads to your campaigns and achieving the supercharged results personalised advertising delivers, get in touch with us today.

Article by

Eleana Davidson Native Author

Eleana Davidson

Senior Marketing Executive