The avid Net Natives blog readers amongst us (hey there) might have remembered a post which discussed the roll out of the new LinkedIn University pages.
We outlined how the new feature will benefit University marketers, as the social media platform combines the University and Company pages together; providing much less confusion for everyone involved.
Our Advertising Managers at Net Natives work closely with the team at LinkedIn to ensure that we are delivering the highest quality of advice and guidance to our clients. After catching up with our LinkedIn Account Director, we can reveal that the combined University and Company pages for institutions should be rolled out in February this year - which, if you do the maths, is only a week away.
This merge will allow all features, which were only available on the Company Page, to now be included on the new University Pages. Also, it's going to be much more straightforward managing your content from just one place. The reporting side of things is going to be a major improvement for Universities too; you will now be able to use the expanded analytics dashboard to measure how your use of the platform can boost your ROI. Who knows, perhaps your University will be winning an Edurank Award next year for Best LinkedIn Performance?
What’s staying the same?
You will still be able to target different audiences with updates which are relevant to that demographic.
The Alumni tool will still feature. Therefore you can still find past students from your institution, searching by specific criteria such as location and companies.
What do I need to do?
The new University Pages require a cover photo. Our LinkedIn Account Director has recommended that the size be 1536 by 768 pixels.
It’s also suggested that you change your University Logo to 300 by 300 pixels.
Don’t worry, LinkedIn will automatically merge your followers and content together.
Mark Gaddes, Advertising Manager at Net Natives, shared his professional insight on this new and exciting change:
"It's been a long-awaited change for many of my clients. Historically we have only been able to run content as being promoted from a Company page and clients have had used these pages which they typically use to connect with their employees and publish information about job vacancies or similar. This merge will mean we can run advertising from University pages which contain news stories and similar content, making it a more natural place to join organic and paid more seamlessly."