We’ve been tracking student thoughts and feelings over the last six months; from first-lockdown-issues to digital poverty, from partying behaviours to online syllabuses. And what else did we track? This year’s Clearing, the Results Day u-turn and everything else in between. As 2020 continues to be a year that truly nobody can predict, insights have never been so important.
The National Clearing Survey was born from the desire to truly understand student motivations, feelings and behaviours - and it’s going to be crucial this year. Here’s why you need to be involved in this year’s survey and a bit about what we already know:
It won’t be news to anyone, but seven in 10 students said they felt the government did not handle the exam results situation effectively at all. But once the u-turn was announced, 65% of students said they felt that the government made the right decision to use teacher predicted grades, rather than using the algorithm.
Before the results u-turn, six in 10 students had been offered a place at their firm choice university. One in four students said that they had been offered a place at their insurance choice originally, and 15% at another university.
After the results u-turn, 3% more said they got offered places at their firm university choices, 3% more at their insurance choices, and 2% at another university. So as we can all see, there was a whole lot of confusion and movement.
And over one in 10 prospective students told us they used Clearing to apply to university this year. Since then, we’ve found that 43% of students are not completely confident with their institution choice.
Currently, no one knows the long-lasting effects of Coronavirus or what this all means for the Class of 2020 and beyond. The impact on this year’s Clearing will create shockwaves for months to come, and the focus for student marketers will pivot to retention, as predictions of record drop-out rates continue to circulate. Insight will be what helps you understand this new landscape: and cue the National Clearing Survey.
This year, we’ve adjusted our questions to incorporate everything an institution needs to know to get a true picture of this year’s Clearing. What decisions were made, how students are feeling, and what they’ll be doing in the future.
As ever, you’ll receive anonymised, raw data for your institution which will allow you to benchmark the actions of your Clearing students with the average findings. Competition has never been so tough, and this is a resource that can help you get ahead, knowing where you sit alongside the rest of the country’s institutions. Similarly, taking part you’ll receive a copy of the report before non-participant institutions: talk about the exclusives.
But, most importantly, this work helps make the life of a Clearing student that much easier, something the whole sector can agree is important right now. We’re also offering your students the chance to win prizes to help with their studies - and because it’s free for you to take part, what’s the reason not to?