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The latest developments out of Net Natives HQ.

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Serious issues can be a hard act to juggle in ads, but we think the new Maltesers campaign that focuses on mothers’ mental health, nails it. One of two new TV spots by Mars Wrigley, the ad comes on the back of research that shows one in 10 women will experience mental health issues during pregnancy or within the first year of giving birth. We are introduced to two mothers waiting for a bus, chatting about the trials and tribulations of breastfeeding. One mother stomps on a malteaser in frustration over her uneven milk supply. The characters are easy to connect with, and the talk is light and humorous whilst also acknowledging the challenges of being a mum. Using a relatable scene, the ad takes a more frank and honest look at breastfeeding and uses a humorous touch to take on an underrepresented subject in the media. The ad feels open and real, and it manages to promote Maltesers whilst raising awareness of the mental health of mothers, something not always spoken about! Our key takeaway Don’t shy away from serious issues like mental health in campaigns. As we have seen in the National Clearing Survey report, issues like mental health is something students are more and more interested in. Plus, authenticity in ads can create a stronger and more honest connection. Our research revealed that students love advertising that shows real people. Regardless of the topic, if it’s real and relatable, then they want to see it. Find a balance between sensitivity and humour to ensure your adverts hit the mark. Let’s see what inspiration June’s ads bring us.

#Advertising

What is good: Niche spaces, challenging perceptions and a big serving of honesty.

Author: Tilly Howarth

Date: 26th May 2021

climate justice banner

#Research

Embed sustainability efforts in your comms to inspire meaningful relationships with students

Author: Tilly Howarth

Date: 26th May 2021

university advertising campaign

#Advertising
#Case Studies

Making the shortlist for Best Undergraduate Recruitment Campaign in the HEIST Awards with the University of Chester

Author: Eleana Davidson

Date: 25th May 2021

#Culture
#News

The Net Natives Clearing predictions 2021

Author: Eleana Davidson

Date: 24th May 2021

panel of speakers

#News

Say hello to Think Student Live - Online

Author: Eleana Davidson

Date: 20th May 2021

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