Getting to grips with the impact of their brand on target audiences, ISM brought their creative identity up to date with a new, modern and relevant brand to differentiate themselves within the competitive global business school sector.
With branding that felt disjointed and disconnected from the Business School's ambitions and target audience, we worked closely with ISM to explore with a deep-dive research piece to understand the School's brand completely - uncovering their true identity.
From this rich pool of feedback, Natives created a single-minded proposition for the School which formed the basis for a full-scale rebrand - a new logo, branding, tone of voice, imagery and a range of key marketing assets, marking a huge milestone for the ISM brand. With all the assets to run a full-funnel marketing campaign, the rebrand gave ISM a new identity that would give them that all-important cut-through in the global market.
The rebrand has since been rolled out across all their channels from digital advertising, to their website, brochures, stationery, signage and beyond.
And to set ISM's new creative identity in motion and start raising awareness of the new brand amongst the School's competitive target markets, we launched a strategic and creative digital advertising campaign.
Campaigns were built using YouTube’s skippable adverts along with programmatic display to utilise the creative video - slotting into the lives of ISM’s passive audiences who might not have been aware of the Business School before. With the advantage of having such a robust and cut-through piece of content, experimenting across different ad formats and continually reviewing and refining the creative, the campaigns completely exceeded expectations and industry benchmarks.
And the results?
We'll let this testimonial from the General Director of ISM speak for itself...
"The partnership between ISM and Natives has been such a pleasurable learning experience. They spent a lot of time getting to know the school and our unique offering, and as a result, have been able to identify ISM's core values and communicate them in a clean, professional, and impactful way. Both the design and copy are both reflective of the image ISM wants to project. I would not hesitate to recommend them".