So how did an institution 52 miles north of Pittsburgh garner over 10,000 international reactions to their brand and exceeded quality inquiry expectations?
Net Natives created mobile-optimized campaigns across Facebook and Google Search to capitalize upon both passive and active audiences in key cities across two continents.
By using different creative options across Facebook and Google to promote a variety of different programs, the team optimized budgets to the ads that were generating the highest quality leads, resulting in the campaign achieving an above industry average click-through rate.
Net Natives didn’t just focus on clicks and impressions though. When targeting countries in Asia, it’s extremely important to ensure prospects are being qualified at the point of inquiry. That’s why all prospects from both Facebook and Google Search were encouraged to find out more information by completing a data capture form created using Net Natives’ own campaign performance software, Akero.
Tangible student inquiries that exceeded the brief by 300%, all for SRU to engage with and convert.
“Utilizing digital marketing and social media for the recruitment of international students is a new venture for our team at Slippery Rock University. Working with the folks at Net Natives was seamless. They helped us develop a strategy based on our current efforts in a key market, then walked us step-by-step to understand and implement our vision. Having worked with other agencies for lead generation/brand awareness over the years, I was blown away by the attention and knowledge of the Net Natives team from start to finish. I look forward to working with them on future campaigns.”