Call Tracking assigns a unique phone number to each of your marketing channels so you can see what activity is driving calls to your organisation, through our call tracking dashboard.
When a student calls your university or college on A-Level results day, to find out about your course availability in Clearing, how do you know where they came from?
Did they go direct to your website? Find your number on social-media or click on one of the many Clearing campaigns you’re running online and in print?
If the call resulted in a successful application, wouldn’t you want to increase similar calls until all your courses are filled?
With Call Tracking we can tell you exactly what makes your phone ring so you can optimise student traffic through that channel.
Combined with our agile marketing solutions for Clearing, we’ll optimise your digital marketing spend in real time to focus budget on the channels that result in the most successful calls, helping you fill your courses first.
67% of Clearing students are placed within 7 days of A-level results being published, we can make sure they call you first.