Gateshead Council were looking for more creative ideas to tap into the emotional motivations of potential foster carers and to demonstrate what it’s really like to be a foster parent.
The core idea centred around showcasing fostering from the point of view of current fostering families.
Using 5 short films produced by Gateshead Council, Net Natives created a video-led social media ad campaign, editing the video content to work best with the social platform’s features, whilst maintaining the primary aim of generating fostering enquiries and increasing attendance at Gateshead Council’s Spring information event.
“The team at Net Natives were very easy to work with and provided useful insights and ideas on how to best maximise the investment made”
Marketing & Recruitment Officer, Gateshead Council